SHIQI XU is a luxury womenswear brand (spanning across ready-to-wear and eveningwear) founded in 2023.

In Chinese, "诗" (SHI) embodies poetic meaning, and "绮" (QI) represents the beautiful woven silk. The English pronunciation of the brand name is “ SHEKEY”, standing for” she is the key.” serving as the consistent design philosophy.

SHIQI XU aims to focus on women to delve into the possibilities of fashion. The timeless themes of the brand are femininity and vulnerability.

Meet the Team

    SHIQI XU

    Co-founder & Creative Director

    Shiqi Xu has rich experience working in luxury, bridal, and designer brands, including LVMH's Dior and Celine.

    She holds a Bachelor's degree in Fashion Design from Parsons School of Design (NYC) and has studied abroad at CSM (London).

    Her design language is romantic and poetic. She views designing a collection as akin to writing a poem—delicate, subtle, yet leaving a lingering aftertaste.

    She co-founded her eponymous brand in 2023 with her brother, Qiuyun Xu.

    QIUYUN XU

    Co-founder & Business Director

    Qiuyun Xu holds a background in International Economics and Trade and is currently pursuing his MEM degree at Tsinghua University.

    He co-founded the brand with his sister, Shiqi Xu.

    While his sister focuses on the design aspect, he is responsible for overseeing the business and marketing aspects of the brand.

    JIAJIA WU

    Public Relations Coordinator

    She holds a Master degree in Journalism and Communication from Southwest University of Finance and Economics.
    She worked with multiple showrooms, magazines, celebrities and influencers in China.
    She has strength in event planning, creating social media content and e-commerce.